Expedia's new Innovation Lab to Understand Psyche of Asian travelers

Expedia’s first innovation lab in Asia, which will replicate the capabilities of earlier labs in London and its Bellevue headquarters in Seattle but with an added focus on mobile use.

At the launch of the lab in Singapore last week, technology to delve into user behaviour was demonstrated, showing how responses indicating delight, frustration and tension in test participants were matched to their various interactions with the site.


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